Email that knows how they got here.
We build lifecycle programs that treat customers by how they arrived and what they bought, so the story that won them keeps going. Built on Klaviyo.
One list, one newsletter, fading returns.
Most brands send the same campaigns to everyone. The person who just bought and the person who never opened get the same email. Open rates slide, and the margin you fought for in acquisition leaks straight back out.
Segments that match the way they bought.
The angle someone bought on tells you what they care about and why they chose you. We use that to segment lifecycle by real signals, so each segment hears a version of the story written for them instead of a lowest-common-denominator blast.
The whole lifecycle, built and run.
Strategy, flows and automations, campaigns, copy, design, and reporting. Email-led, with SMS where it earns its place.
Because we run acquisition too, the angles that win the customer carry straight into retention. One team, one story, from the first impression to repeat orders. Most retention agencies never see the ad that made the sale. We start there.
Start with an audit.
We'll look at how your acquisition hands off to lifecycle and show you where it leaks.